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Articles, guides, news, and more about user engagement

11 ways to use interactive content to grow your email list

Email remains the gold standard for nurturing leads—but most brands still treat their sign-up box as an afterthought. The problem? “Subscribe for updates” sounds like a commitment with zero payoff. Interactive content, on the other hand, gives visitors a reason to raise their hand—because they get something tailored, instant, and

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Survey Selection Bias and How to Avoid It

Surveys are a cornerstone in the toolkit of researchers, marketers, and policymakers. They offer a cost-effective way to gather insights directly from a target population.

MyQuiz Alternatives: All You Need to Know

Creating and playing quizzes is a popular way to engage people in many situations. Not only teachers and employers, but also business professionals like to create them

Using quizzes to qualify leads: how-to

Once upon a time, quizzes were the internet’s guilty pleasure: “Which pizza topping are you?” “What’s your spirit animal?”—that sort of thing. Fast-forward to today,