Quizzes are one of the most underestimated marketing tools available. They can be used to engage with your target audience, spark conversations about your business, and help to promote brand awareness. That said, creating an engaging quiz for your brand can be a tricky task. Here are eleven best practices that you should follow when designing a quiz for your business.

Start by identifying the goal of your quiz

What do you, actually, want to achieve with your quiz?

Recognize the goal of your quiz from the very start.

Is it to generate leads, grow awareness, educate your audience, or something else?

If you don’t have clarity around the purpose of the quiz from the beginning, it will not be as effective in engaging your audience. Knowing exactly what you’re trying to achieve with your quiz will help shape its questions and inform how you phrase them – whether that be in a witty yet professional tone or more of an education-focused approach. Make sure to set the stage for success early on.

Draft questions that are relevant to your target audience

Crafting engaging quiz questions for your brand should be a top priority when creating a quiz. To ensure maximum engagement, it is important to make sure the questions are relevant to your target audience. Think about their pain points, what interests them the most, or what type of topics they will be curious to learn more about.

Try using nuanced language and even a bit of humor within the questions so that they are both informative and enjoyable. Creating an effective quiz doesn’t have to be difficult – just make sure that every question is relevant, timely and crafted with attention-grabbing wit. You’ll find that once you focus on providing an engaging experience for your targeted audience, the rest of the best practices will fall into place.

Keep quiz questions short and easy to understand

It’s simple to get drifted away by ideas and complex structures. Try keeping your quiz questions short and simple so that they can easily be understood by the widest audience possible.

Avoiding jargon, abbreviations, and difficult words will ensure that all of your readers are able to complete the quiz without feeling frustrated or confused. When you keep questions concise, it makes it easier for potential customers to engage with your brand – and fill in the quiz, and that’s what you might want in the end.

Use images and graphics to break up text and add visual interest

To create a quiz that stands out from the rest, try incorporating visuals! Adding images and graphics as part of your quiz questions helps break up long blocks of text which keeps audiences interested while they learn about your product or service. These graphics could be curated with the help of a graphic designer

It also gives you a special opportunity to insert a bit of wit and humor into the mix, making it more likely for people to remember and recall your brand. So if you want to create an engaging experience for your customers, don’t forget the power of visuals.

Make use of multimedia elements such as videos and audio clips

You can take the previous point even further by adding interactive elements such as video, audio clips or animations to your quiz.

Leveraging multimedia elements in your quiz is something you might want to test out to keep your audience engaged and interested. From audio clips to videos, including such interactive elements can be a great way to make the quiz experience more enjoyable and lighthearted. You can use videos to demonstrate complex concepts and audio clips to provide reminders for answer selection. Integrating multimedia is an effective way to add an extra layer of fun and interactivity into your quiz.

And hey, who doesn’t love a good video or sound bite?

So don’t be afraid to tap into the power of multimedia when crafting that perfect engaging quiz for your brand.

Incentivize users to complete the quiz by offering prizes or discounts

Imagine that you get two quizzes to fill in. One of them has a prize or discount for completing it, the other doesn’t. Which one would you choose?

Exactly – incentivizing users to complete your quiz with something like a free product sample,discount code or swag like a custom t-shirt is an excellent way to encourage more people to engage with your brand and further drive up engagement levels. It also adds an extra layer of excitement and motivation to the entire process.

But remember – it’s important to come up with prizes and discounts that are actually useful, relevant and appealing to your target audience. Think about what they would be interested in and tailor your incentives accordingly. This will ensure maximum effectiveness in driving engagement. For example, let’s say you take a quiz for a brand like Dior. They have the quiz to increase engagement on their website, and once you complete the quiz, you will receive an exclusive Dior promo code that you can use on your next purchase.

Create a well-thought-out promotion plan for your quiz

There is nothing worse than spending all that time and effort crafting an engaging quiz, only to have it fall flat as nobody knows about its existence.

Think about where you can reach out with promotional materials such as social media or other channels and outlets to let people know about your quiz. Consider creating a call-to-action when advertising the quiz, such as giving out incentives or highlighting an interesting takeaway in order to get more people to participate.

For example, you can draft up a few social media posts to promote your quiz and create an interesting hashtag that people can use when they share their experiences. You can also create a social media posting schedule for better outcomes to ensure that they reach your audience when they are most active. You can follow a template social media calendar to help organize this. Scheduling social media posts will ensure that more people know about your quiz.

Analyze your performance and draw conclusions

How would you know whether the quiz was a success or not?


You need to measure and analyze your performance after launching your quiz. This will give you an indication of how effective it was in engaging with potential customers and making them more aware of your brand. Look at factors such as completion rates, demographics, customer engagement levels and so on to get an idea of what worked and what didn’t.

Once you have the data, draw meaningful conclusions on how to improve your quiz in the future. That way, you can make sure that your next quiz will be even more effective in engaging with potential customers.

Over to you

Let’s face it – creating an engaging quiz for your brand requires a lot of thought and effort. But by taking the points mentioned here into account, you can make sure that your efforts are well-spent and result in maximum effectiveness.

So go out there and start crafting that perfect quiz! Good luck!

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