Have you ever taken a personality quiz with Interact Quiz Maker? They are fun for the consumers and a great way to generate leads for brands. 

If you’re constantly on the lookout for new lead generation strategies and tools, you’re in the right place. Standing out from the crowd is getting more and more difficult, which is why marketers are looking for new ways to capture their audience’s attention. 

In this article, we’ll showcase the power of online quiz makers and how you can use them to generate new leads. Often when talking about quiz software, Interact Quiz Maker is mentioned as one of the pioneers in the industry. 

Interact Quiz Maker is easy to use – the tool comes with more than 800 templates you can easily customize the quizzes to your needs. Higher tier plans even let you white label your quizzes for a completely personalized approach. 

With over 30 native integrations and Zapier, you can connect Interact with almost any tool of your choosing.

The pricing is divided into 4 different plans:

  • Free plan which includes an unlimited number of quizzes and completions as well as custom design.
  • Lite has the same benefits as the free plan but also includes up to 60,000 email leads per year, customer support and branching logic. This plan cost $17 per month.
  • Growth includes all the features of the previous plan as well as up to 120,000 email leads per year, custom branding, integrations, analytics and conversion tracking. The price of this plan is $53 per month
  • Pro is the most expensive plan, with the price of $125 per month and it includes all the features of the previous one but allows an unlimited number of email leads per year as well as advanced integrations. 

Although Interact Quiz Maker is a decent tool, it could use a refresh and start offering a larger selection of quiz types. Also, the analytics are extremely basic, which won’t help you understand the data you’re collecting from the quizzes. 

If you’re looking for something modern that better fits your needs and budget, you might want to look into the benefits and features of other online quiz makers that can help you generate leads

These are our favourites. 

Youengage – best Interact quiz maker alternative

Youengage is a great tool for creating fun quizzes and generating leads as well as offering you support in every step of the customer journey. It’s more than a quiz maker since it lets you create surveys, live polls, opt-in forms and more. 

This means that you can generate leads in a variety of ways, depending on the needs of your audience. 

Lead generation quizzes work on the basis of letting people participate in quizzes but asking them for an email address before you show them the results. Youengage puts a spin on that by merging the quizzer with a specific product or service you offer based on their answers. 

You don’t have to create quizzes from scratch, since there are great templates you can quickly customize to your needs. The editor is easy to use and doesn’t require any design experience. 

Once you gain new leads and place them in your sales funnel, you can use surveys to engage them and get honest feedback on your products and services. Youengage offers 9 native integrations and everything else can be linked using Zapier. 

The pricing is split up into 4 packages 

  • A free plan which offers an unlimited number of projects and events with 100 responses per month, helping you get sales leads for free. With the option of using custom themes and colours, the free plan provides great value for small businesses.
  • The starter plan costs $19 per month and offers all features of the free plan with a larger number of responses and event participants per month. It also includes integrations and logic jumps.
  • The professional plan builds on the previous plans with 10.000 responses per month and 1.000 event participants per month. This plan includes live polls and Q&A as well as whitelisting and Google Tag Manager. The cost of the plan is $49 per month
  • Lastly, the business plan is the most robust one with all the features of the last one with even more responses per month, event participants, custom domains and an option to buy more responses. This plan will cost you $149 per month.

Youengage is an affordable option for anyone interested in lead generation quizzes that go beyond the first steps of your sales process. It can help you improve user satisfaction by engaging your audience and offering a service for different steps of your sales cycle. 


Outgrow is an easy to use Interact quiz maker alternative designed to increase your ROI through not just quizzes, but also calculators and assessments. The tool can help you boost your reach, engagement and conversions. 

If you’re not an experienced developer, you don’t need to worry. You can use Outgrow’s templates to create quizzes, calculators, giveaways, polls and other content without writing a single line of code. If you’re interested in a form builder, you’ll love Outgrow’s builder that comes with a wide range of options.  

Once your audience finishes the quizzes, you can create and share custom reports with your higher-ups or clients. Outgrow lets you pinpoint specific content and export data from it. The reports show traffic, engagement, type of device that was used and more. 

The tool lets you integrate more than 1,000 marketing and sales tool for a more streamlined process. An integration we would like to highlight is the payment gateway that lets your audience buy, donate or add products to the cart. 

Pricing is split up into two custom plans and four popular ones. We’ll be focusing on the popular ones. 

  • The limited freelancer plan offers three types of content, 12,000 leads per year, one user and limited access to custom branding and integrations. This plan costs $14 per month.
  • The second plan aimed at freelancers offers 7 content types, the same number of leads per year, one user and limited access to custom branding and integrations. The price of the plan is $25 per month.
  • At $95 per month, the essentials plan offers 8 types of content, 90,000 leads per year, three users, basic support and limited access to custom branding.
  • The last and most expensive plan offers all content types, 600,000 leads per year, 10 users, priority support and full access to custom branding. This plan costs $600 per month. 

Looking at the pricing the cons of Outgrow stick out by themselves. Seeing how the tool doesn’t offer white labelling unless you pay for the most expensive plan and they put a paywall in front of customer support and other features, it’s not the best option for your lead generation needs. 


Typeform is a mobile-friendly quiz making tool aimed at education and customer engagement. The tool helps you make intuitive quizzes with a beautifully designed responsive interface. 

You can use Typeform to create customer surveys, lead generation quizzes, build your email list and more. With a library of templates that you can customize to your needs, you won’t have to rely on a developer or designer. 

However, if you’re planning on creating a more complex quiz, requiring logic jumps, you’ll find yourself limited to three jumps in the cheapest plan. All in all, it’s a good tool for creating a diversity of quizzes with a large selection of question types. 

Through Zapier you can integrate your pick of sales tools, like a small business CRM which will collect data and add it to your existing contacts. 

The pricing is set up in four tiers, starting with a free plan that allows you 10 responses per month.

Here is an overview of the other plans:

  • Basic – allows one user, 100 responses per month and an unlimited number of questions. This plan costs €21 per month.
  • Plus – offers everything in the basic plan with 1,000 responses per month, 3 users and the option to remove Typeform branding. The plan costs €46 per month.
  • Business – includes everything from the plus plan with 10,000 responses per month, 5 users, conversion tracking and priority customer support. It costs €75 per month.

    Typeform isn’t the most affordable option, especially seeing the value you get in each of the plans. Although 1,000 responses per month sound like a lot, it really isn’t and paying €46 for such a limit is truly unnecessary.  Also, the tool can be difficult to use at certain points, especially if you’re creating a large quiz. 

ProProfs Quiz Maker

ProProfs Quiz Maker is a reliable tool for creating different types of quizzes, surveys, tests and exams. It comes with more than 100 templates and 100,000 ready to use questions you can customize to your needs. Although it’s worth mentioning that some of these features are only available in higher-tier plans. 

Their website promises a 200% increase in lead generation as the tool collects names, email addresses, phone numbers and more. ProProfs Quiz Maker lets you capture leads before they even start the quiz.

The tool allows 10 different question types making it easy to create your quizzes. When it comes to integrations, there are 13 native integrations with tools such as MailChimp, Salesforce, Hubspot and more. 

The pricing is split up into 5 plans:

  • Free plan which offers unlimited quizzes and questions.
  • Basic plan which offers unlimited quizzes and questions, analytics, branding, ad-free experience and basic support. There is a limit on the number of quiz takers, which is 100 a month. This plan costs $20 per month.
  • Essentials plan that includes unlimited quizzes and questions, analytics, branding, basic support and learner dashboard. There is also a limit on the number of quiz takers, again it’s 100 a month. The price of the plan is $40 per month.
  • Business plan which allows 150 quiz takers per month, the same features as the last plan plus 100,000 ready to use questions, basic integrations and basic customer support. This plan costs $70 per month.
  • Business + plan which is much more expensive than the last one – $200 per month. It offers all the features of the business plan plus unlimited space to upload videos, photos and other content. This plan allows premium and custom integrations and other advanced features. Business + plan is the only one that offers premium support. 


ProProfs Quiz Maker is a good lead generation tool for companies with bigger budgets. If you can’t afford their most expensive plan, you’ll have pretty limited access to the tool. Seeing how integrations, question templates and other items that don’t necessarily fall into advanced features are only available in the pricy plans, we think there are solutions that can give you more bang for your buck. 


Wufoo is a versatile tool focusing on form design, quiz and survey making. It’s a cloud-based platform aimed at companies looking for a more advanced tool. If you’re a beginner it may take you a while to get used to the platform and you may not be able to use some features if you don’t know how to code. 

With that being said, if you’re looking for a small scale quiz maker, you’ll love that the tool automatically builds the database that helps you collect, store and organize data on the leads coming through to your pipeline. Build your email list with a reliable tool that comes with a wide range of key features you’ll use to bring in more leads. 

The tool offers 2,309 native integrations so you’ll easily connect your favourite sales software or cloud monitoring tools, for example.

The pricing is divided into 5 plans: 

  • The free plan offers building and sharing basic forms as well as collecting a limited number of responses.
  • The starter plan allows you to customize branding, send confirmation emails and automate your workflow. It costs $14.08 per month.
  • The professional plan is listed as their most popular one and costs $29.08 per month. It lets you collect payments, create an unlimited number of forms, add additional users and secure your forms.
  • The advanced plan offers an increase in the number of entries, users, file storage and API requests. It costs $74.08 per month.
  • The ultimate plan includes every feature from the advanced plan with increased limits. This plan costs $183.25 per month. 


All in all, Wufoo is a good quiz maker tool for advanced needs. However, if you’re looking for an easy to use tool that you can quickly familiarize yourself with, choose another tool. 


Involve.me is a Interact quiz maker alternative that is very easy to use. The tool lets you create more than interactive quizzes, you can make calculators, payment forms and landing pages. In order to create quizzes quickly, you can use their templates which let you customize the content to your needs. 

As one of the few quiz makers that let you assign scores to answers, it’s a great tool for educational purposes. Also, if you’re creating a quiz with a special result in mind, you can assign negative values to specific results to make sure they don’t appear at the end. 

The tool offers a sizable amount of native integrations and all other tools can be linked through Zapier. There are 5 different payment integrations – PayPal, Stripe, Mollie, Square, Braintree and with some of them you can use prepaid debit cards, and you can also utilize tracking integrations through Facebook, Google Analytics and Google Tag Manager. 

Involve.me’s pricing is split up into four plans:

  • A free plan that offers 100 submissions per month, partial submissions and other basic features.
  • The starter plan includes 1,000 submissions per month, partial submissions, a single user and starter features. This will cost you $19 per month.
  • The professional plan allows 5,000 submissions per month, partial submissions, the option to buy additional team seats and professional features. The price of the plan is $49 per month.
  • The most expensive plan is the business plan which offers 15,000 submissions, partial submissions, two team members, one custom domain and business features. This plan cost $149 per month. 

Although Involve.me seems like an affordable option, the value it’s bringing really isn’t that exciting. Since there is a limit on submissions per month, you’ll quickly realize that 1,000 completed quizzes per month are not enough. 

If you’re interested in white-labelling, you’ll have to go for the most expensive plan, since it’s the only one that lets you remove their logo. 


Now that we’ve analyzed 6 quiz making tools that help you generate leads, here are our takeaways – 

  • The Interact quiz maker alternative you choose needs to be easy to use.
  • A library of quiz templates is a great idea, however, watch out for those brands that keep their logos and watermarks.
  • You need a variety in the types of quizzes you create to engage your audience.
  • Sometimes affordable tools don’t offer a great value.
  • Brands that were once industry leaders don’t offer as many features as the newer ones do. 
  • Integrations with Google Analytics are important. 

Which quiz tool to use? 

Comparing the pricing points of all these options, it’s clear to see that Youengage has the best offer as Intract quiz maker alternative. Not only does it offer a sizable amount of participants in all plans, which will let you grow your business without limitations, it also includes integrations and logic jumps in all paid plans. 

Youenagage can transform your sale process and you don’t have to take our word for it. Try it out for yourself with our 2-week free trial which will help you test out the tool and experience the promised benefits. 

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