Quizzes are all the rage these days. They’re a great way to engage your audience and learn more about them. But did you know that you can also use quizzes to build a stronger brand identity? In this blog post, we’ll discuss the best practices for creating brand quizzes, as well as some examples of effective ones. We’ll also explore why quizzes are such an effective branding tool and how you can make one for your business. Let’s get started!
What are brand quizzes?
Brand quizzes are a type of quiz that is used to promote a brand or company. They are typically used to generate leads, increase brand awareness, or improve customer engagement.
Benefits of brand quizzes
#1 Increased conversions
They can really help increase conversions. By providing valuable information about your products or services, you can encourage people to take the next step and become a customer. If you express the value of your brand in a quiz, people will be more likely to convert. This idea is based on the principle of social proof, which states that people are more likely to do something if they see others doing it.
By creating a quiz about your brand, you’re essentially providing social proof that your brand is valuable and worth checking out.
#2 Improved brand archetype
Consumers are more likely to remember and connect with a brand that they feel is relatable. Quizzes can help you identify what archetype your audience most identifies with. From there, you can adjust your branding to be more in line with that identity. You gain an idea of how to design a logo or create a brand identity with AI logo generator. This will improve the overall success of your marketing campaigns.
#3 Better lead generation
Want more, and better, leads? Use quizzes. Quizzes that are created for lead generation purposes typically ask for contact information in exchange for the results. This way, you can capture leads and follow up with them later. For example, if they choose a correct answer in your logo quiz, you can offer them a free download or discount on your products.
#4 Enhancing sales
Many companies decide to make an interact quiz or a brand personality quiz to enhance sales. In the end of such a quiz, they can link their products or services that are related to the answers given in a quiz. This way, brands can
#5 Cross-promoting other activities
Quizzes can also increase email sign-ups and social media followers. By offering a prize or discount for completing the quiz, each brand can encourage people to opt-in to their email list or follow your social media accounts. For example, you can run a logo quiz with your integration partners, and then send followers to URL address of each of them. This way, they become committed to checking out each of your partners, and you can all benefit from the increased traffic.
Types of brand quizzes
#1 Logo quiz
Logo quiz can be a fun way to test how familiar people are with your brand. It can also help you generate leads by asking for contact information in exchange for the results.
Quiz: Can You Guess The Brand Logo? Logo Quiz for you
Instructions: Take a look at the image and see if you can guess which company logo is being shown. If you think you know, enter your answer in the form below. Good luck!
While a logo quiz can be of help to you in more than one ways, it’s important to keep a few things in mind when creating one. First, make sure the logo quiz is engaging and visually appealing. People should want to take it! Second, be clear about what you’re offering in exchange for contact information. Make sure the prize is something your target audience will actually want.
And make your logo quiz a really interactive one. If you’re into advertising, this could be the perfect way to increase brand awareness for your company. You can also use this logo quiz as an icebreaker at events or networking functions.
#2 Icon quiz
Similar to a logo quiz, an icon quiz tests people’s knowledge of your brand. But instead of testing whether they can identify your logo, you’re testing how good they are at following your company’s icons.
Quiz: Can You Identify These Famous Icons? Icon Quiz for you
Instructions: Take a look at the image and see if you can guess which company or product is being shown. If you think you know, enter your answer in the form below. Good luck!
An icon quiz is an amazing method to increase recall. It’s also a fun way to discover how familiar your brand is to your clients. And like a logo quiz, you can use an icon quiz as the right first step to increase brand awareness for your company.
#3 Knowledge quiz
What is the most popular slogan of your company? What are the three primary colors in your brand palette? How many products do you sell? If you want to test people’s expertise of your brand, build a knowledge quiz.
Quiz: The Ultimate Brand Knowledge Quiz
Instructions: Take this quiz to see how much you know about our company. Are you a true expert? Let’s find out!
Each user would have to recognize not only the logo but also other elements to do well on this quiz. This could be excellent for user retention as it would require users to really know your brand inside and out in order to score high.
#4 Yes or No Quiz
Putting such a quiz on your website or social media platforms could increase the engagement as it is an easy way for users to get involved. It would be great for brands that are looking to increase their social media following or website traffic.
Quiz: The Great ____ Quiz (e.g. The Great AWS Elk Stack Quiz)
Instructions: Take this quiz to find out if you’re a true expert on our brand. Answer each question with a “Yes” or “No.” Good luck!
If you want to make a quiz but don’t want to commit to a long one, consider making a yes or no quiz. They’re quick, easy, and can be just as engaging as longer quizzes. Plus, they’re perfect for social media platforms like Twitter and Instagram where people are more likely to scroll through quickly.
#5 Sign Quiz
With a sign quiz, you can check how knowledgeable your clients are
Quiz: Can You Identify These Famous Signs? Sign Quiz for you
Instructions: Take a look at the image and see if you can guess which company logo is being shown. If you think you know, enter your answer in the form below. Good luck!
Sign quizzes are excellent for increasing recall while also testing people’s knowledge of your brand. They’re perfect if you manage Instagram accounts or profiles on other social media platforms like Twitter where people are more likely to scroll through quickly.
#5 Trends Quiz
To access insights about what’s popular now and could be popular in the future, create a trend quiz. This type of quiz can also help with content ideation as you can get an idea of what people are interested in.
Quiz: The Ultimate Trends Quiz
Instructions: Take this quiz to see how much you know about current state of affais. Are you a true expert? Let’s find out!
This kind of quiz is crucial to get an idea of what people are interested in. It can also help with content ideation for the future, and enhance your strategy a bit. Plus, it’s a fun way to check if your loyal clients like this kind of content (apart from articles or advertising) and whether your customers are following trends and can recognize them.
#6 Ads Quiz
If you’re based in America, you’ve probably seen a lot of ads for the 2020 election. And if you’re not, you’ve probably still seen a lot of ads because they’re everywhere. But how well do you remember them? Take our quiz to find out!
Quiz: Brand Ads Quiz
Instructions: For each question, try to guess which ad campaign is being described. Enter your answer in the form below. Good luck!
If you want to stand out from the competition, consider making an ads quiz. With this type of quiz, you can test your clients’ knowledge of your brand while also increasing recall. And since history has a tendency to repeat itself, you can also use this quiz to get an idea of what people are interested in.
#7 Scored Quiz
Each icon quiz or logo quiz can also be a scored quiz, which would give the user a score at the end based on how many they got correct.
Quiz: The Ultimate Logo Quiz
Instructions: Take this quiz to see how much you know about our company. Are you a true expert? Let’s find out!
Creating it in the form of a game allows you to track the progress and results of the quiz takers. You can address the areas where they need more improvement and also give them a sense of accomplishment once they finish the quiz. This could be useful for user retention as well, since loyal and committed users are more likely to come back and take the quiz again. .
#8 Multiple Choice Quiz
If you want your logo quiz to be a little more challenging, consider making it a multiple choice quiz.
Example: The Ultimate Logo Quiz
Instructions: The most difficult logo quiz you can stumble upon! We dare you to get a 100%.
With this type of quiz, you can test people’s knowledge of your brand while also increasing recall. And since history has a tendency to repeat itself, you can also use this quiz to get an idea of what people are interested in. To express figuring out the answer as an accomplishment, use phrases like “we dare you to get a 100%.” Each user who gets a 100% can share their results on social media, which would help with marketing.
#9 Fill in the Blank Quiz
If icon quiz or logo quiz is no longer what you’re going for, consider making a fill in the blank quiz.
Example: Can You Fill in the Blank?
Instructions: For each question, try to guess what word is being described. Enter your answer in the form below. Good luck!
With this type of quiz, you can ask for business details to be stored in a CRM or newsletter sign-ups to be collected in exchange for quiz results. This could be used as a lead generation tool as you can get people’s contact information while also figuring out how to make the most of your content.
Best practices for brand quizzes
#1 Take care of its security
Companies often don’t realize that online activities need to take data security into account. When creating a quiz, take care of its security so that the information collected about participants stays confidential.
One way to do this is by ensuring that the quiz is hosted on a secure server with synthetic monitoring in place. You can also use an encrypted connection (SSL) to add an extra layer of protection. Furthermore, make sure to have a data protection policy in place so that participants know how their information will be used.
When you serve up a quiz, you’re also asking for personal information.
Make sure to have a data protection policy in place so that participants know how their information will be used.
#2 Make sure you follow the trends
No matter if you ask for signature, logos, image logos, or track suits, you should always follow the trends.
This means that your quiz should be mobile-friendly and use responsive design. It should also be compatible with the latest web browsers. Furthermore, it’s a good idea to use modern technologies like Youengage to make the quiz more interactive.
If you want people to take your logo quiz without being annoyed that logos do not load properly, you need to use technology that will handle multiple logos and can be used on any device.
Youengage is one such technology that will make your quiz more interactive and fun for participants.
You can make a single logo quiz a really interactive one, where logos will be displayed one by one and participants can answer quickly.
If you want to use Youengage for your quiz, consider the following tips:
– Use short and simple questions
– Use images to make the questions more visually appealing
– Add an element of fun by using gifs or videos
– Make sure the quiz is mobile-friendly
– Use modern technologies like Youengage to make the quiz more interactive
#3 Recognize the value of a good quiz
A good quiz has many benefits. It can help you increase brand awareness, get insight into customer behavior, generate leads, and much more.
That’s why it’s important to create a quiz that is valuable to your target audience. Think about what they would want to know and make sure the questions are relevant to your brand.
Don’t forget to include a call-to-action at the end of the quiz so that you can get something out of it too. Whether it’s an email sign-up or information about their product preferences, make sure there’s something in it for you as well.
#4 Address common objections
People often have objections to taking quizzes, even if they’re fun and relevant. The most common objection is that people don’t want to give out their personal information.
To address this, you can be transparent about how their information will be used and stored. It’s important when you use third party tools to make sure that they are GDPR compliant.
Another objection is that people don’t want to be marketed to. To address this, you can create a quiz that is purely for entertainment value and doesn’t ask for any personal information.
If you’re transparent about how their information will be used and offer something of value, you can overcome these objections.
#5 Search for inspiration
If you’re stuck on what kind of quiz to design, look for inspiration from other brands. See what’s worked well for them and adapt it to your own brand.
You can also search for quizzes that are relevant to your industry or target audience. This can give you some ideas about the types of questions to ask and what topics to cover.
There are many places to find inspiration for your brand quiz. Look to other brands, relevant industries, and your target audience for ideas. Take a logo quiz as an example here – if you see others brands creating quizzes full of logos, or logos’ quizzes at general blogs and websites, you understand the potential your brand has with this type of content.
#6 Consider creating a hero image
A hero image is a large image that’s placed at the top of a page. It’s usually the first thing people see when they arrive on your quiz page.
A good hero image can be attention-grabbing and set the tone for your quiz. It should be relevant to your brand and target audience. If you want to test your clients’ on logos your brand has, make the hero image a logo. If you want to check how familiar your fans are with your offering, make the hero image one of your products.
#7 Make a theme
Logo quiz is easy to make a theme around of, signature quiz can also serve as a great foundation for a quiz.
Your quiz doesn’t necessarily have to be about your brand – it can be about anything that’s relevant to your target audience. But if you want to make it brand-related, consider making it a logo quiz or signature quiz.
There are companies that focus on helping you create quizzes with little to no effort. Youengage is one of those companies – they have a quiz builder that makes it easy to create and customize quizzes.
Start creating brand quizzes!
For brands to serve the right experience, they need to realize that a one size fits all approach will not work. The key is to create quizzes that are relevant to your target audience and offer something of value.
Now that you know the ABCs of creating brand quizzes, it’s time to put them into practice. Follow these tips and examples to create a quiz that’s valuable for your company.
Brand Quiz FAQ
#1 Should I create a logo quiz for my company?
Running a logo quiz can stand to benefit your company in a number of ways. For one, it will help to increase brand awareness and name recognition. In addition, it can also lead to increased website traffic and social media engagement. When you ask for logos, you can conquer the world of online advertising and get your company in front of a large audience.
Logo quizzes can also be a fun way to get people talking about your brand. They can start conversations and create a sense of community around your company. And, of course, they’re just plain fun! So if you’re looking for a way to engage your audience, you might want to started with logos quizzes.
#2 Should I use Flash for my quiz game?
In the past, Flash was popular when you wanted to create a quiz game. However, Flash is no longer supported on most devices and browsers. This means that you will not be able to reach as many people with your quiz if you use this technology.
If you’re looking to create a quiz that can be played by the widest audience possible, use flexible solutions like Youengage.
#3 Are colour quizzes any beneficial for brands?
Is asking “orange or blue” any more valuable than asking “Coke or Pepsi?” In the business world, market research suggests that subtlety is key – and this also applies to quizzes.
#4 What mistakes to avoid when making a brand quiz?
No matter if you create a logo quiz with many logos, or stories, or even simple quizzes with just a few questions, there are some mistakes you should avoid.
Some common mistakes include: not proofreading quiz questions and answers, not testing the quiz before launch, and neglecting to promote the quiz.
Proofreading is important to catch any errors that could lead to confusion or frustration on the part of the quiz taker. Testing is important to ensure that the quiz functions as intended on all devices and browsers. And finally, promoting the quiz will help you reach a larger audience and achieve your desired results.
You may want to avoid coming across as too sales-y with your quiz. Even a single logo quiz and a few questions about logos can be a fun way to get people talking about your brand. You can tackle advertising on your site , or you can keep it light and use the quiz as a way to increase brand awareness.
Creating a brand quiz can be a fun and beneficial way to connect with your audience. Just remember to proofread, test, and promote your quiz for the best results.
Avoid these mistakes and you’ll create a great brand quiz in no time!
